As the CEO of Merlin, Jeremy Sirota champions independent music in the digital ecosystem. His leadership blends structured thinking with creative vision—a distinctive approach forged through experience spanning music, technology, and law.
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WORK EXPERIENCE
Merlin → CEO | 2020-Present
Meta → Independent Label BD Lead | 2017-2019
Warner Music Group → SVP, Head of Business & Legal Affairs | 2009-2017
Morrison Foerster → Associate | 2004-2008
Recognition & Awards
Billboard Power 100 List (2023-2025)
Billboard Indie Power Player (2020-2025)
Billboard International Power Player (2021-2023)
Fast Company, Most Innovative Companies, 2025
Organizations & Affiliations
YPO Member, Gotham Chapter (2023–present)
Board Member, Fencers Club, 501(c)(3) nonprofit
Estate of Laura Shechter
Select Interviews, Media, Op-Eds and more
Interviews & Podcasts
• Jeremy Sirota, Spotlight On (June 10, 2021)
• Jeremy Sirota: CEO of Merlin, Ideamensch (March 1, 2022)
• Tom Truitt: The Smartest People in the Room (September 26, 2024)
• How to Thrive in the AI-Driven Attention Economy with Jeremy Sirota, Modern Musician, Episode 222 (September 14, 2024)
• Merlin CEO Jeremy Sirota: “Licensing has always been too restrictive”, Music Ally (November 5, 2024)
Media
• Meet Jeremy Sirota, CEO of Merlin Network, Entrepreneur (March 2, 2022)
• Merlin Partners With Fitness App Supernatural To Bring Indie Music To Meta Quest Virtual Workouts, Music Business Worldwide (December 8, 2022)
• Merlin Unveils 2024 Board, Prioritizes ‘Meaningful, Sustainable and Value-Driven Member Growth’, Billboard (January 10, 2024)
• Women in the Male-Dominated Indie Music Sector Need Female Mentors. Merlin Is Here to Help, Billboard (March 1, 2024)
• Merlin Launches ‘Merlin Connect’ To Provide Tech Platforms With Licensed Indie Music, Music Business Worldwide (June 5, 2024)
Op-Eds & Articles
• Merlin: Enabling Provocative Music Since 2008 (September 16, 2020)
• LESSONS FROM THE LIVING ROOM: Leadership Lessons Learned From Parenting (August 25, 2021)
• Value Your Values. If You Don’t, Neither Will Your Employees (April 19, 2022)
• The Unsung Technocrat: Channeling Creativity in an Age of Disruption (April 10, 2023)
• 5 ways to turn curiosity into long-term success, Big Think (September 30, 2024)
Career Highlights
Jeremy's leadership at Merlin has yielded groundbreaking initiatives like Connect (startup licensing), Engage (female leadership mentorship), and Insights (data analytics).
His creative influence extends beyond music through his Creative Leadership conversations and posts on LinkedIn featuring exceptional talent, his upcoming book "42 Codes of Success," and art publishing with "Laura Shechter: 63 Works 1968-2018". His work reflects his commitment to bridging structured thinking with creative vision.
Jeremy speaks on creative leadership, digital transformation, and music industry innovation.